That’s a great question really. You’ve started your business, had your website built, and you want to engage your audience. Or perhaps you’re starting a personal blog and you’d like to get some followers? Or maybe you’re wanting to start blogging so you can eventually monetise your blog?
Whatever the reason, you’ll have to decide what content you’re going to add to it. The question is, how will you know what to write? Will people like it? Is it what they want to be reading? It can be worrying. Nobody wants to spend hours on end writing stuff nobody reads after all. So, you’ll have to give something of value if you’re going to lure them in and make them fans. Below are some suggestions for you.
1. If it’s a blog for your business, it’s quite straightforward. Simply tell your target market what you’re up to. Blog about your new products, but do make sure it’s not all about you. They’ll want to hear what the product will do for them. What problem will it solve? How will it make them feel? Also, share your expertise. Give some information away. Your audience will appreciate it if you give them some of your tips – and if they don’t end up buying your product or service, chances are they’ll spread the word about you anyhow. Plus ‘How To’ headlines are always good for searches. If you’re not sure what they want to know, why not ask them? Do a poll on Facebook or something similar. And don’t forget to keep it relevant. Google likes relevance.
2. If you’ve set up a blog and you don’t have a traditional business, then what was your reason for setting it up. Was it to get lots of subscribers so you could eventually monetise it? That’s great, but you’ll need some sort of strategy to get those subscribers – it can’t just be a ‘spray and pray’ approach. Do you have a niche? You’ll need one, so what are you good at? Check out other popular blogs and see what they write about. Sometimes, the smaller the niche, the more of an ‘expert’ name you can make for yourself. Some popular niches are Health, Diet, Parenting, Veganism, Making Money, Saving Money, and Decorating, but if you have a passion, whatever it is, there’ll be others with the same interests who’ll be interested in hearing your take on the subject. Tell them your story – how you got into whatever it is you’re blogging about. Give them help and advice. Be their friend. Write like you’re speaking to them, and don’t come across like a text book because they won’t relate to you.
Blogging regularly with relevant, useful content helps you build a fan base and shows you to be an authority in your field. If you’d like to start a blog, you’ll need a great website people can easily find in Google searches. Absolute Creative work with entrepreneurs just like you, designing beautiful responsive websites, increasing your brands visibility, producing your marketing materials, and much more besides. Call us for a chat on 01707 386 107 today, or email hello@absolutecreative.co.uk and we’ll get back to you right away.